We create beauty brands for luminaries of diverse communities

Together, we build brands and develop innovative, high quality products with authentic stories and coveted design. We are entrepreneurs, passionate about building brands. We are not only beauty obsessed, we are consumer obsessed. We have a finger on the pulse of what people care about, what they want and what moves them. We believe in disrupting the norm, filling unmet needs and reaching underserved communities. We combine the art of community engagement with the science of quantitative insights.