ITEM Beauty is made with room to play. Built on clean, creative, multi-use essentials, we believe in embracing your contradictions and amplifying your individuality — not covering it. Co-founded by creator Addison Rae, we dream up clean, playful products for endless self-expression. Electric essentials made without rules and without guilt. Everything ITEM is 100% clean, cruelty-free, vegan-friendly and dermatologist-tested with science-backed ingredients so you can play with peace of mind. Mindfully designed with botanical extracts, plant-based oils, and hydrating conditioners for nourished skin and feel-good formulas. Because beauty should always be a safe space to create.

Treslúce Beauty is a Latinx heritage and culture created artistry brand. We develop high-performance, clean, vegan-friendly formulations that deliver high impact. We celebrate the freedom of self-expression and unapologetic, limitless realness through colorful beauty solutions. The alma behind Treslúce Beauty is founder Becky G, a global superstar and second-generation Mexican-American. An artist through and through, Becky G is an authority in beauty, and seeks to pass on her knowledge and love of makeup to all through innovative products.

For the time-pressed and routine-seeking, Complex Culture is an antidote to the chaos of modern life. We provide simplified, accessible, high-quality beauty solutions and award-winning products that are 100% cruelty-free, vegan-friendly and sustainably sourced whenever possible. Creating elevated staples to help you look and feel your best. We take the guesswork out of beauty, giving you time back in your day to spend on the moments that matter most. Most importantly, helping you love how you show up in the world. Life’s complicated, beauty shouldn’t be.

Personal care has always been a chore. We did it because we had to, not because we wanted to… until now! Refreshments, a personal care brand from Madeby Collective, is transforming daily routines with jazzed-up essentials that are equal parts extra and effective. All formulas are clean, cruelty-free, 100% vegan, and clinically, allergy, and dermatologist-tested. Our products are available for direct purchase on at accessible prices everyone can afford, as well as via subscription through IPSY and BoxyCharm for extra value and convenience.


We seek out inspiring individuals with passionate communities. Together, we build brands and develop innovative, high quality products with authentic stories and coveted design.


We are entrepreneurs, passionate about building brands. We are not only beauty obsessed, we are consumer obsessed. We have a finger on the pulse of what people care about, what they want and what moves them. We believe in disrupting the norm, filling unmet needs and reaching underserved communities.


We combine the art of community engagement with the science of quantitative insights. Through our sister company, IPSY, we have access to 160M product reviews and a beauty community of 25M+. We apply all these insights in a quest to make quality, innovative products that fulfill what’s missing now, while anticipating what comes next.


Self Healthy Beauty Award

Self Healthy Beauty Award 2020 for Complex Culture's full brush collection

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Allure ranked Complex Culture's Easy Crease Definer Brush among their 12 Most Used

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TikTok Favorite Addison Rae is Launching a Beauty Brand