ITEM is a clean beauty brand for an inspiring generation that is all about celebrating the self. We believe in embracing your contradictions and amplifying your natural beauty, not covering it. Each product is uniquely positioned to serve the ever changing needs of Gen Z by delivering 100% cruelty-free, vegan friendly, dermatologist tested formulas with science-backed ingredients and skin-soothing beauty boosters like botanical extracts, plant-based oils, and hydrating conditioners for an effortless finish that empowers authentic self-expression and self-love.

For time-pressed millennial women, Complex Culture is an antidote to the chaos of modern life by providing simplified beauty solutions. We deliver award-winning products with efficacious ingredients that are 100% cruelty-free, vegan-friendly and sustainably sourced whenever possible so you can feel twice as confident in half the time. We take the guesswork out of beauty, give you back those much-needed minutes in your day, and help you love how you show up in the world.


We seek out inspiring individuals with passionate communities. Together, we build brands and develop innovative, high quality products with authentic stories and coveted design.


We are entrepreneurs, passionate about building brands. We are not only beauty obsessed, we are consumer obsessed. We have a finger on the pulse of what people care about, what they want and what moves them. We believe in disrupting the norm, filling unmet needs and reaching underserved communities.


We combine the art of community engagement with the science of quantitative insights. Through our sister company, IPSY, we have access to 160M product reviews and a beauty community of 25M+. We apply all these insights in a quest to make quality, innovative products that fulfill what’s missing now, while anticipating what comes next.


Self Healthy Beauty Award

Self Healthy Beauty Award 2020 for Complex Culture's full brush collection

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Allure ranked Complex Culture's Easy Crease Definer Brush among their 12 Most Used

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TikTok Favorite Addison Rae is Launching a Beauty Brand